#71 The Secret to Selling More: Focus on the Outcome - Mindset Shift #3

Marketing isn’t about your product—it’s about the transformation your customers experience.

In this episode of Riding Tandem, we dive into Marketing Mindset Shift #3, where we debunk the myth that people buy based on features alone. Instead, they’re drawn to stories of transformation and success.

I’ll walk you through:
 ✔️ Why listing features won’t get you sales
 ✔️ How top brands like Apple and Martha Stewart master storytelling
 ✔️ A simple Transformation Story Formula to revamp your messaging

💡 Challenge: Take one piece of your marketing (website, social post, sales page) and rewrite it to focus on a client transformation. DM me your before-and-after—I'd love to see your shift!

🔗 Book a 1:1 strategy session with Vivian: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrct

📌 Next Episode: Stop Hiding Behind Your Branding!

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Unpacking this episode min by min: 

00:00 Introduction to Marketing Mindset Shifts

01:01 The Power of Customer Transformation

09:04 Crafting Compelling Transformation Stories

15:37 Implementing Transformation in Marketing

23:13 Challenge and Recap

Related Episodes:

#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2

#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success

#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1

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Riding Tandem with Vivian Kvam

A podcast from Tandem Works

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What is Riding Tandem?

Are you a business owner? Or are you on the verge of taking that side hustle to the next level? Or curious about the world of entrepreneurship? Join Vivian Kvam, Co-Owner of Tandem Works, each week for a behind-the-scenes at small businesses and what it takes to succeed.

Each episode is full of inspiration, education, tips, and great conversation with people like you, people who are figuring it out. Take your business to the next level with insight from expert guests in business, leadership, and marketing.