Conversion Tracking Playbook
Trailer
Bonus
Episode 86
Season 1
BFCM Opportunity Segments to Market To + Inventory Fallback Planning with Alex Romac @ Tydo
Brad Redding is joined by Alex Romac of Tydo to talk through a short list of last minute adjustments that Alex might make for BFCM strategy. The core of this is building what Alex calls Opportunity Segments from your historical customer data, marketing around these segments, and prioritization. Alex used to own and operate a 3PL so you'll also learn how Alex handles inventory management during peak holiday....what happens when your best seller is sold out? What if it's under-performing? How to shift messaging to other categories?
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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:
TydoConnect with Alex on LinkedIn