Chris Kille: How to Buy Back Your Time, Build a Lean Team & Exit Without Burning Out

Most entrepreneurs say they want freedom…

Then they build a job.

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Chris Kille — founder, operator, and successful multi-seven-figure exit — to unpack what actually separates founders who scale from those who stay stuck.

Chris didn’t just “hire a VA.”

He rebuilt his entire business around systems.

After spending years buried in admin, stuck doing $10/hour tasks, and slowly starting to resent the business he built, Chris discovered something powerful:

👉 Hiring help isn’t the solution.
👉 Systems are.

By installing operational structure, delegating intentionally, and leveraging global talent the right way, he built one of the leanest businesses his acquirer had ever seen — and walked away with a life-changing exit.

Now, he helps founders stop being the bottleneck and start operating like real CEOs.

This episode is packed with tactical insights on delegation, global talent, micro-niching, and building a company that doesn’t depend on you to survive.

💡 What You’ll Learn:

Why hiring a VA without systems will fail (almost every time)

The 7-day time study that exposes where founders waste hours

The difference between an Operator and a CEO

Why “80% done by someone else” beats 100% done by you

How Chris built the leanest business his buyer had ever acquired

Why micro-niching changed everything in his exit strategy

Realistic expectations about global talent (and what most founders get wrong)

The books that reshaped how he builds and delegates

📚 Books Mentioned:

Who Not How

Buy Back Your Time – Dan Martell

Surrounded by Idiots

🔗 Connect with Chris Kille:

Instagram: https://www.instagram.com/iamchriskille/

Facebook: https://www.facebook.com/chris.kille.9/

LinkedIn: https://www.linkedin.com/in/chriskille

📩 DM him the word “REED” on Instagram for his free Ultimate Guide to Virtual Assistants.

🚀 About Your Host – Reed Hansen

Reed Hansen is Chief Growth Officer at MarketSurge and a seasoned digital marketing executive who has helped scale startups to Fortune 500 companies through innovative, data-driven strategies .

At MarketSurge, we help businesses turn scattered tools into scalable growth systems:

👉 A Customer Relationship Management platform built for service and product businesses focused on growth.
👉 Never miss a customer message.
👉 Manage all communications and contacts in one place.

Because your next breakthrough shouldn’t be a guess.

🧠 Want to grow smarter, faster, and louder?

🌐 Website: https://marketsurge.io

🎙️ Podcast: https://marketsurge.transistor.fm/

📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654

💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

🐦 X / Twitter: https://x.com/marketsurging

📸 Instagram: https://www.instagram.com/marketsurging/

Creators and Guests

Host

Reed Hansen

Reed Hansen is a seasoned digital marketing executive with a proven track record of driving business growth through innovative strategies. As the Chief Growth Officer at MarketSurge, he focuses on leveraging AI-powered marketing tools to help businesses scale efficiently. Reed's expertise spans from leading startups to Fortune 500 companies, making him a recognized authority in the digital marketing space. His unique ability to combine data-driven insights with creative solutions has been instrumental in achieving remarkable sales growth for his clients. ​

What is Inside Marketing with MarketSurge?

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk.

Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io

Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing.

Whether you're a founder, a marketer, or just a curious hustler looking to level up, this is where growth happens—loudly, smartly, and with just the right amount of sass.

Subscribe, tune in, and let’s scale something legendary. 🚀

Speaker: Welcome to Inside
Marketing With Market Surge.

Your front row seat to the
boldest ideas and smartest

strategies in the marketing game.

Your host is Reed Hansen, chief
Growth Officer at Market Surge.

Reed Hansen, MarketSurge:
with Market Surge.

Most entrepreneurs say they want
freedom, but then they build a

Chris Kille: So

Reed Hansen, MarketSurge: guest
didn't talk just about delegation.

He rebuilt his entire business around it.

Chris Killey scaled and exited a
multi seven figure company by fixing

what most founders get painfully
wrong, hiring virtual assistants

without building real systems.

He went from burned out, buried
in admin, and stuck doing 10.

$10 an hour tasks to building a
lean high performance team powered

by global talent and walking
away with a life changing exit.

The dream now, he helps founders stop
being the bottleneck, install real

operational systems, and actually build
a business that runs without them.

doesn't do fluff, he builds structure.

Let's get into it.

Welcome to the show, Chris.

Chris Kille: Thanks for having me.

Reed Hansen, MarketSurge:
Yeah, my pleasure.

Alright, let's talk a little
bit about your background and.

Tell us, how you got here.

What was the breaking point where
you realized, if I don't fix this

business of mine is gonna own me?

What, where was that point?

Chris Kille: Yeah, I think I actually
lived there at that breaking

point for four or five years.

I had a credit card
processing business, right?

That I was in for about
20 years before I sold it.

Yeah.

And about 12 or 13 years in,
I really started to, I was,

I was making decent money.

I was making a couple hundred
grand a year, which was good.

Solopreneur, doing everything myself.

And I wanted to grow.

Like I wanted to scale.

I wanted to, you
know, make more money.

I wanted to be able to get bigger.

So that way I could
sell at some point.

But I just kind of, I, I
was caught in the grind and

it was, I was having a very,
very hard time finding a team

that one that I could afford.

Right.

I didn't want to
give up my lifestyle.

And so because of that, it was,
you know, either give up your

lifestyle and hire good employees or
keep your lifestyle and, and, you

know, keep doing what you're doing.

And, I chose, you know, to,
to maintain my lifestyle.

But you know, it was,
I grew to hate my business

and it wasn't so much about
like, I love the industry.

I love.

Everything about it, but I
grew to really not enjoy the

back end and the fulfillment
and the customer service part.

I'm not sure how familiar you are
with credit card processing, but

you know, most people aren't, yeah,
most people aren't very stoked

on their, on their rep, right?

Most people, you know, it's a,
it's a fee that's necessary.

To go by business, but nobody,
you know, I'm not, I'm not making

friends when I walk into a room.

That's for sure.

So, so yeah, I mean, I, I
lived in that for five or six

years where I was just miserable.

And, and I, that was when I learned
about, I was at a conference, a

business conference in South Carolina.

And I learned about virtual
assistants and, and what they could

do and, you know, that's, that's
kind of where my life changed.

Reed Hansen, MarketSurge: That's awesome.

Okay, so started working
with virtual assistants.

I know in, in some literature
I've read about you, you say that

hiring a VA isn't the solution.

Obviously that's a pro
provocative statement.

What, what does that mean?

VA isn't the solution.

Chris Kille: I mean, you got
to have the systems and

processes in place or it's
going to fail no matter what.

A lot of people they'll come to us
and they'll say, Hey, I need a VA.

And I'm like, cool, for what, right?

What, what is this
VA going to be doing?

And they're like, well, I don't
know, you know, like things.

And.

You know, going into any hiring
relationship with that, you

know, it's going in without
a plan essentially, and you're

just going to figure some stuff
out, eventually they're going

to run out of things to do.

And so, you know, without clear
structure, you know, it's, it's hard

to get a great person on the team.

It's hard to get a
great person to stay.

But then also, you know, you're,
you're not just hiring somebody to

run errands that they're going to
make an impact in the business.

There needs to be structure
around what it is they're doing.

Yeah,

Reed Hansen, MarketSurge: Okay.

I think this goes to the point of like
why delegation fails for most founders.

do you think that's a skill that
could be developed, like the

delegation skill or is it more.

More than that.

Is it like, process development?

What do you think the gap there
that needs to be developed?

Chris Kille: the very first thing that
we see, and this is 95 percent of

people that I talk to, if they have
a history of hiring, then it's not

as prevalent, but if you're new or
in the game, or this is your first

couple of employees, you know, you
don't have a big team underneath

you, The founder always struggles to
let go, like you gotta give it up,

and you know, it's because they've
probably tried a little bit before,

maybe with somebody else, that they
kind of tiptoed into it, and then

took it back right away, because
the person didn't do it, right,

exactly the way that they could.

And, you know, look, You're the
one who started the business, you

know, most of the time, you're
the one who, who's running,

who's doing everything and, and
really, it's very high likelihood

that no one's gonna be able
to do as good as you, right?

Reed Hansen, MarketSurge: Yeah.

Chris Kille: But, that's the
trap, that's the bottleneck that

they get stuck into because
there's only so much that you

as the founder can do, right?

Eventually, you have to delegate some
stuff if you want to be able to

focus on bigger things like growing.

And, you know, the biggest, hurdle
that we have in the beginning.

It's just getting to, you
know, you gotta let it go.

You gotta remember 80 percent
done by somebody else is

a hundred percent awesome.

And so, you know, it's just,
that's the biggest part.

And then we can worry about systems
and things like that afterwards,

but just getting them to let go
of the reins, even just a little

bit, it's that kind of thought,

Reed Hansen, MarketSurge: Okay.

Are there things that like pretty typical
of founders or business owners that they

should delegate or are, conversely, do
you have any examples of things that

they absolutely should not delegate?

Chris Kille: so what we always start
the lowest hanging fruit that we

have, we do a time study, which
is like, Hey, I need you to write

down what you've done every hour of
the day for the last seven days.

Great way to find
out where waste is.

And most people, they have no idea
how much time that they waste.

Myself included.

I do one once a quarter.

Reed Hansen, MarketSurge: Okay.

Chris Kille: And it's just
like, oh my gosh, I can't

believe how much time I waste.

But then, you know, we find out
what the stuff that they don't

like to do, that needs to be
done, that can be delegated,

either delegate or delete.

And that's kind of what it is.

Like a lot of stuff people do.

It doesn't even need to be done.

We just not do it and it's
not going to affect anything.

But typically the lowest
hanging fruit, right?

If we're hiring like an
executive assistant for a founder

is going to be email just
getting in there in the inbox.

You don't have to respond to him.

They don't have to reply.

It's not.

They're just somebody coming
in and organizing it.

So that way.

When you open your inbox,
however many times a day

you do it, I do it once.

I used to check it a
hundred times a day.

I now check my email once a day.

And I go in, my executive
assistant has everything outlined,

they have everything organized,
and like, I only focus on a

certain subset of the inbox
that's tailored just for me.

And I go through that.

I'm usually in and out of
my email within 20 minutes.

Reed Hansen, MarketSurge: Okay, so
you're saying if I need to get ahold

of you fast, I should text you.

I'm kidding.

Chris Kille: Yeah.

Oh, so my EA is in
there all the time.

She sees them as
soon as they come in.

So, and we've got a
relationship where she can

respond to some things,

Reed Hansen, MarketSurge: Okay.

Chris Kille: yeah, that's

Reed Hansen, MarketSurge: Okay.

Chris Kille: easy.

Reed Hansen, MarketSurge: Awesome.

Okay, so you have a
formal engagement, you.

What does it look like
in the first 90 days?

So you mentioned you do the time study
and that seems like a great approach.

What, what else is involved in this
are, so you're starting to build

what are the, where's the waste?

What's next?

Chris Kille: Yeah.

So a lot of times, you know,
what, what we'll do is we'll,

there's usually only a certain,
a couple areas of focus that are

pretty consistent in most people.

One of them is going
to be lead follow up.

Email organization, just, just general
executive assistant type things

you can do, accounts receivable.

There's all kinds of different
things that can be done.

But what we do is during
our discovery process, Well

actually we actually help people
build out a 90 day roadmap.

It's funny that you say 90 days
because we want to be able, we want

people to be able to actually track
the progress and see the deliverables

as they're coming through.

At the same token, we want to
make sure that people's expectations

are in alignment because sometimes
you'll run into somebody that's

like, I expect this person to be
able to do everything on day one.

And it's like, you know, that's.

Yeah, we gotta, you gotta ease
into it, you know, we gotta

onboard the person first, gotta
show them where the bathroom

is, you know, before, you know,
before they're answering the phone.

So, yeah, so that's,
that's something we put

together in 90 Day Roadmap.

Reed Hansen, MarketSurge: Okay.

So talk a little bit about
the VAs you hire, so you to.

A wide variety of skill sets.

Are they typically offshore what are like,
what's like a rough description of the

profile of a VA that you're working with?

Chris Kille: Yeah, so for us, we tend
to stick primarily to administrative

and operational virtual systems.

We get into a little bit
of marketing, but that's

more of like a lead follow.

Most business owners, when a lead
comes in, they're not very good.

The speed, the lead, getting
all of the person actually

booking the appointment.

That's something we're very good at.

But, and, and my whole team
is based out of the Philippines,

but there are, you know, there
are VAs for everything, right?

I mean, if you want a marketing,
if you want a sales, if you want

a computer coding, if you want
a copywriting, right, there's, if

basically if there's a skillset
that can be done remotely,

you can find a VA to do it.

Reed Hansen, MarketSurge: Okay.

And when you, yourself, you had your exit,
you had I don't know if it was a hundred

percent virtual team, but maybe talk to
that and what was like the organization?

Did you have VAs supervising other VAs?

How, did you have that hierarchy?

How did that look?

Chris Kille: I did.

Yeah.

So I had one, domestic salesperson
and, and then I had four VAs from

Reed Hansen, MarketSurge: Ah, okay.

Chris Kille: Yeah, and so actually
when the company who bought me

looked at my books the first time,
they thought it was a mistake.

They thought we were lying because
of how lean we were, that like

the productivity that we were able
to put out, you know, against

the, the, The number of team
members that we had and then

obviously the salaries was, they
thought it was a mistake at first.

They actually, before we closed,
they said, this is the leanest

business we've ever acquired.

Reed Hansen, MarketSurge: Did, did
they inherit your VAs as well, or did

Chris Kille: Yeah, whole team came.

Yeah, even the Americans, or
even Olivia was her name.

She went over with them.

They're still, this was
just over a year ago.

It's actually a year and a month
ago we closed on January 12th.

But, it was, like a little over
a year ago, the entire team went.

The entire team is still there.

That business is up 30
percent since they bought it.

It was a great deal for everybody.

Reed Hansen, MarketSurge: Congratulations.

That's fantastic.

Chris Kille: Yeah, that's great.

Reed Hansen, MarketSurge: You've,
you talked a little bit about, some

of the literature I've had from
you about the difference between

being an operator and a CEO.

Chris Kille: Yeah,

Reed Hansen, MarketSurge: on this
a bit, how do you make that jump to

be the CEO from being an operator?

The big difference?

Chris Kille: I mean, operators
involved in everything.

That's, you know, the word of it
is you're operating the business.

And, you know, I was stuck
there for a really long time.

And look, I'm going
to be honest with you.

You know, we, my company
now, EO, it's ran 100

percent in the Philippines.

And, you know, I wanted to
prove that it can be done.

So every single one of my
employees is in the Philippines.

I'm the only one here.

But, I still get sucked into
the day -to -day sometimes too.

So I don't want, you know,
people to think that I'm just

like sitting here going, Oh, you
know, and I don't want to remove

myself from the business, right?

Cause that's a little bit, I
don't want to replace myself.

I like this job, you
know, that's awesome.

And you know, and that's,
you can step away at

the level that you want.

But for me personally, I find that
I am much more productive to the

business and the rest of my team.

I show up better for
everybody in my life.

When I can focus on the things that
I like to do and the things that

I'm good at and some of the stuff
that I'm not good at is, you know,

being down in the weeds and the day
-to -day operations, making decisions

that really don't, you know, you
know, not making major decisions.

I want to make the
big decision, right?

I want to be able to go out and
shake hands and kiss babies and

pick up, you know, big accounts.

And, you know, pick up partnerships
and go on podcasts and do

silly videos on my phone.

And, you know, that's the kind of
stuff that really gets me jazzed up.

Not sitting in meetings all day.

And so...

The biggest difference between an
operator and somebody who's CEO

visionary level is, is what it
is that you're actually doing.

You're still hands on
everywhere, you're an operator.

Reed Hansen, MarketSurge: Yeah,
so you probably have to elevate

these virtual assistants to a level
where you can really trust them.

How do you build that trust?

These are people that you.

Don't meet in person that you, at
least not on a regular basis, you

know what, how do you build that trust
or make them trustworthy and help

Chris Kille: Yeah, I mean,
that all comes down to

screening initially, right?

So we don't hire anybody who's
green, nobody right out of school.

That's something that there are
a lot of companies that do.

And that's great, right?

There's a need for everybody.

Everybody has to get
experience somewhere.

From us, you know, we, we
tend to pick a more, a more,

Employed whenever they come in.

Somebody's got a little
bit more experience.

That also means that they've got
a longer work history, so we

can go back and we can check.

Obviously, we do, you know,
criminal background checks,

but those only go so far.

Right.

And, you know, just like here
in the States, just because

somebody's got a clean background
doesn't mean they haven't

done anything in the past.

And, you know, it just comes down
to the, the character screening

and, you know, and, and being
able to check references and just

going by your gut, too, you know,
some people you just get the X

from and we don't hire them.

Reed Hansen, MarketSurge:
No I totally get that.

I've had some virtual assistants and it's
been, hit or miss and I wish I were a

little bit better at the, at screening.

I've had some good ones for
sure, and, but it felt like less

of what I did and more of luck.

And then the bad ones I could
see ah, there were probably

Chris Kille: Yeah.

Reed Hansen, MarketSurge:
Flags I should have caught.

But do you feel like I, I wanna
talk a little bit about your, like

looking back, you've exited, you've
sold, you've been very successful.

Now you're on your second or your
next step of your journey, if you

had to do everything you did in your
previous business over again, is

there anything you'd do differently?

Would you have taken anything
a different direction?

Would you have tried to shorten
the cycle and exit earlier?

I dunno, I think.

Chris Kille: Yeah, so I wouldn't
do anything differently as to

what's already been done, right?

But what I can tell you is I am
doing things differently this time

from a go -to -market standpoint.

Reed Hansen, MarketSurge: Okay.

Chris Kille: what I found towards the
end of Payment Pilot was when we

really hit our stride, we weren't
trying to be everything to everyone.

Obviously with credit card processing,
if you're a business and you

take credit cards, then you're
technically a prospect for me.

Reed Hansen, MarketSurge: Yeah.

Chris Kille: what we did was
we found a very, very small

niche inside of another niche.

So it was like a
micro, micro niche.

And that's what we hit.

We just targeted it.

And that's all we did, you
know, it was the only language

we spoke, the only types of
people we were talking to.

We had one offer for everybody,
one pricing and one, you know,

value, value add essentially.

And that was once we started
focusing exclusively on one

lane, we got into a very
small lane and stay there and

didn't deviate from it at all.

That was when things
really started to take off.

Same thing right now
with what we're doing.

And, you know, oddly enough,
I came into this business

thinking that I was going to
be everything to everybody.

And then it took me about a year
and a half to be like, Oh, you

know what, man, I'm doing it again.

So, switched over into, you know,
shifted over into this, and, and,

and it's been, it's been great.

We work with franchises, and
we direct it, but it's such

a great, such a great product
to bring to them, yeah.

Reed Hansen, MarketSurge:
that's fantastic.

Do you feel like businesses are you
running into this over and over again?

That businesses, founders, are they
misunderstanding global talent?

Are there key things that,
like lessons that they.

You teach and reteach.

Chris Kille: Yeah, the funny one,
and it's, I don't know how funny

it is that that's the word I
want to use, but this happens

when, with newer people, or
people that are new to hiring.

They think that they're going
to get this person for like

four bucks an hour, right?

That will run their
entire business, right?

There's a lot of stuff that
you read online and, you

know, obviously not everything
you read online is true.

And there are some other companies
out there that set expectations.

And, you know, it's, there are
people out there that are very,

very talented and that can do
a whole lot in your business.

And obviously they're not at
the $4 an hour price point.

I mean, if you can find, I
don't know, but, but, you know,

just getting people's expectations
realistic again is because they think

that, you know, I had a call the
other day with a guy and he had

like three full pages of things
that this person wants to do.

And I was like, this is
work of like 10 people.

Five people and not even exaggerate,
like this is an entire team

and, he's like, no, no, no.

I think one person can do this.

And I was like, dude.

And so that's one of the biggest
things we see is, you know, just

want to make sure everybody's
expectations are kind of in

alignment before, before we move
forward or we don't move forward.

But, that's, yeah, just make sure
everybody's starting off on the

right foot with, with expectations
that are, that are realistic.

Reed Hansen, MarketSurge: Yeah.

And I like to hear you say that,
I feel like, you're in it and

you're sourcing these people and,
helping build these processes.

I think, man.

Managing expectations,
I think is really key.

That tell us, so you've, you are
obviously well read and, you're,

you think a lot about business and
strategy what are some of the books or

do you have any recommended podcasts?

Any, anything?

I'd love to talk, about the
things you write and present.

What tell us a little bit
about what you're reading,

what you find very valuable.

Chris Kille: I think books, right
now I'm into communication style

books to help me to improve
the way that I speak to people,

you know, being able to listen.

There's a, there's a book and it's,
it's, I left it out on the, on the

counter, I think a week ago, and
my mother -in -law was over and she

probably thinks I'm so arrogant now.

There's this book, I forget
who wrote it, but it's

called Surrounded by Idiots.

And it's, it's just, it doesn't,
the title is strange and he's got

a couple of other books and it's
all, you know, they're all similar,

surrounded by whatever, but, it's
just a book about communication

and being able to communicate with
people who don't communicate with

you, like, obviously, I think most
entrepreneurs are, you know, typically

there's an era, there's a bit
of neurodivergence with them, in

terms of we just We don't think
like other people, for the most

part, we're usually very tolerant
of risk and where most normal

people would say, you know, no,
no, no, I don't want to do that.

Right.

You know, some of your entrepreneurs
be like, no, no, let's go.

Let's do that.

And, So being able to
communicate, but then also

books on efficiency, right?

I still think that, there's a
great book before they got into

this industry called Who Not How?

Great book.

And that's basically like,
instead of going out and trying

to learn how to do all these
skills yourself, go find somebody

who already does know how to
do them and hire them, right?

Great example would be, if I
wanted to be a video editor or

a web designer, I could spend six
months learning how to, You know,

code pages, but learning how to do
that, and I would still be probably

below average, or at best, mediocre.

You know, I just took six
months of my life to learn a

skill that I'm not good at.

However, right, I could take,
I don't know, what it, you

know, you go on, you find a
freelancer for that, and for a

couple thousand bucks, and in a
week, right, you can, you can

have the same thing accomplished.

So, Who Knot How is a great book.

Also there's a book by Dan Martell.

He's one of my coaches.

It's called Buy Back Your Time.

I'm not sure if you've
ever read that book.

in my opinion, best
business book ever written.

Right?

And I'm, that's a big one.

Most books are fluff in
terms of it's conceptual.

Hey, here's an idea and you
figure it out on your own how

to actually make this a reality.

I've actually Yeah, exactly.

You know, it's like, Hey, cool.

You know, this is this.

I just wasted, you know, two days.

But he wrote a book called buy
back your time and it is tactical.

It is completely.

So here's the concept.

Here's the lesson.

Here's the step by step.

Here's the homework assignment.

Go do it.

And each chapter, you know,
is that way and they're

not, it's not difficult.

It's very, very easy.

When I read that book, and
this is, Reid, I'm not,

I'm not exaggerating at all.

I called my team after I
was done, and I said, We are

completely revamping the way
that we onboard clients, and

we're going to follow this book.

So, we had a, a method before
that I think was pretty effective.

I read this, and I was like, that
method sucks, we're doing this now.

And, like, almost
immediately switched it over.

And so, yeah, it's, it's
a, it's an incredible book.

All

Reed Hansen, MarketSurge:
I am writing this down.

This I

Chris Kille: right.

Reed Hansen, MarketSurge: That

Chris Kille: You do a good
job selling it, don't I?

Reed Hansen, MarketSurge: Yeah, you

Chris Kille: You're showing my,

Reed Hansen, MarketSurge: Yeah.

Chris Kille: you're showing
the affiliate link.

Reed Hansen, MarketSurge: do you
have an affiliate link or something?

I don't, but in any case, Chris, you have
a lot of really interesting experience

and I appreciate the insight, having
successfully exited yourself, and

that's a really important perspective.

If you're gonna work with a vendor of
any kind, somebody that's actually.

Been through it and hit the
high point for a founder and

the exit, and that's fantastic.

So congrats on that and congrats
on this current venture and people

would like to work with you.

Chris, where can they find you?

Where are the best places?

Chris Kille: Yeah, easiest place
to find me is on Instagram.

I'm always dicking around on there.

It's IamChrisKilly is,
my handle on there.

And, you know, to your point,
you know, just a second ago,

I think one of the things
that really separates myself is

I've actually done it, right?

I didn't just read
about this somewhere.

Like I took this concept that
was, you know, I didn't invent

it, but I got very good at it.

Used it for myself and
then said, you know what?

Hey, I'm going to start a
business, you know, doing this.

It wasn't until after I built the
business that I started doing this.

But the other thing
is, is most people.

You know, they still
think they hear VA.

They're not really sure.

Is this Alexa?

Is this somebody that's a, you
know, so I actually created a

guide that is the ultimate guide
to virtual assistant, right?

Not a sales pitch.

It's not a webinar.

It's nothing.

It's like literally everything
that you could and would need to

know about the industry all the
way from, you know, the types of

people, what they can do, how much
they cost, where do you find them,

even about the Filipino culture.

It's a very, very comprehensive,
you know, and I give that out

to people who, you know, just
to spread awareness about it.

So, you guys follow me and
then DM me the word read.

What I do is I'll send it
over to you and, you know, and

that's, and that's been returned.

Reed Hansen, MarketSurge: Awesome.

I will take you up on that.

That's fantastic.

Thanks so much Chris.

I'm gonna include this
information in the show notes.

Refer to those and please
reach out to Chris.

Obviously you've got some great
resources and some I think you'd

be a great asset to help a team,
a founder really get the freedom.

Thanks so much Chris.

Chris Kille: Yeah.

Thanks for having me.

Speaker 2: Want to stay ahead of what's
actually working in marketing right now.

Head over to Market surge.io

and see how we're helping businesses
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That's market surge.io

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