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How do ranchers stay informed when they're hours from the nearest town?
Why does farm radio still matter in an age of podcasts, social media, and AI?
And what challenges are producers facing across Montana, Wyoming, and the Northern Plains today?
In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Colter Brown and Amelia Siroky of Northern Ag Network, one of the most trusted agricultural media organizations in the West, serving producers across Montana, Wyoming, North Dakota, and South Dakota.
The conversation explores the changing landscape of agricultural communication, how producers consume information today, and why radio continues to play a vital role in rural communities where internet and cell service remain unreliable. From market updates and weather reports to podcasts and digital content, Northern Ag Network shares how they're working to keep producers connected and informed.
Along the way, they tackle some of the biggest questions facing agriculture today:
What does the cattle market look like across the Northern Plains?
How are drought conditions impacting ranchers and herd expansion decisions?
Can producers rebuild the cow herd when forage remains limited?
What role do public lands play in the future of Western ranching?
And how do we ensure agriculture's story is told accurately to the next generation?
The discussion also highlights two impactful initiatives making a difference beyond the ranch gate.
How do we better support the mental health of farmers and ranchers?
Northern Ag shares the story behind Beyond the Weather, a program focused on reducing stigma around mental health in agriculture and connecting producers with support resources.
When was the last time someone simply thanked a farmer?
The team discusses their For the Farmers tour, which brings communities together to recognize and celebrate the producers who feed, fuel, and clothe America.
Whether you're involved in cattle ranching, farming, agricultural communications, rural leadership, or simply want a better understanding of life in the American West, this episode offers an honest look at the people working every day to keep rural America connected.
Why does farm radio still matter in an age of podcasts, social media, and AI?
And what challenges are producers facing across Montana, Wyoming, and the Northern Plains today?
In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Colter Brown and Amelia Siroky of Northern Ag Network, one of the most trusted agricultural media organizations in the West, serving producers across Montana, Wyoming, North Dakota, and South Dakota.
The conversation explores the changing landscape of agricultural communication, how producers consume information today, and why radio continues to play a vital role in rural communities where internet and cell service remain unreliable. From market updates and weather reports to podcasts and digital content, Northern Ag Network shares how they're working to keep producers connected and informed.
Along the way, they tackle some of the biggest questions facing agriculture today:
What does the cattle market look like across the Northern Plains?
How are drought conditions impacting ranchers and herd expansion decisions?
Can producers rebuild the cow herd when forage remains limited?
What role do public lands play in the future of Western ranching?
And how do we ensure agriculture's story is told accurately to the next generation?
The discussion also highlights two impactful initiatives making a difference beyond the ranch gate.
How do we better support the mental health of farmers and ranchers?
Northern Ag shares the story behind Beyond the Weather, a program focused on reducing stigma around mental health in agriculture and connecting producers with support resources.
When was the last time someone simply thanked a farmer?
The team discusses their For the Farmers tour, which brings communities together to recognize and celebrate the producers who feed, fuel, and clothe America.
Whether you're involved in cattle ranching, farming, agricultural communications, rural leadership, or simply want a better understanding of life in the American West, this episode offers an honest look at the people working every day to keep rural America connected.
Creators and Guests
Host
Ty deCordova
Ty DeCordova is a seasoned professional with more than 25 years of experience in cattle marketing. He spent 20 years at Superior Livestock Auction, including his final years managing the Country Page as well as the block during video auctions. This allowed Ty to develop a deep understanding of the cattle industry's operations and build relationships with cattle buyers on a national level. Ty now oversees all operational aspects of the business, ensuring efficiency and excellence across all areas. Ty comes from a family with a long-standing history in the cattle industry. Growing up in Groesbeck, Texas, he and his brother started their own cattle business during their teenage years, purchasing and selling loads of steers. By the age of 17, Ty was actively involved in buying cattle at sale barns for his father, gaining hands-on experience. This early exposure to the sale-barn environment shaped his lifelong passion and expertise in cattle marketing. Ty continues to run cattle today and is committed to serving the agriculture industry.
Guest
Casey Mabry
Casey comes to Blue Reef following over a decade-long career with Cargill. Casey’s career in the industry started as a cattle buyer in Western Nebraska and Wyoming for six years. Casey then moved to Wichita, KS where he worked in boxed beef pricing with a focus on understanding out front prices and position optimization. Casey then took to cattle procurement as a Strategic Supply Manager where he focused on cattle formula and grid marketing arrangements working with Cargill’s largest suppliers. Casey’s experience in cash and value based marketing of cattle can be a valuable asset to your operation. He has a Bachelor’s Degree from Texas Tech University where he served on the Meats Judging team, and a Masters from Tarleton State University where he coached the Meats Judging team. Casey resides in Brock, TX with his wife Deidrea and daughters Reyse, Avery, and Brooklyn.
Producer
Katy Holdener
Katy Holdener's journey in agricultural communications began on her family's row crop farm in California's Central Valley, where she developed a deep appreciation for the industry. After earning a degree in Agricultural Communications and Economics from Oklahoma State University, Katy has been fortunate to work with respected organizations such as the American Hereford Association, American Angus Association, Superior Livestock Auction and BioZyme, Inc. These experiences have provided her with valuable insights into seedstock and commercial livestock marketing. Katy strives to create effective marketing strategies that support the company and its consignors.
What is We Live It | LiveAg's Livestock Marketing Podcast?
Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life.
From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business...we live it.